Make
Visual AI automation platform for connecting apps and workflows
What is Make?
Make (formerly Integromat) is a visual AI-automation platform that lets you connect apps, data sources, and AI models without writing a single line of code. Think of it as the brain that links your entire software stack—from Slack and Salesforce to ChatGPT and custom APIs—into automated workflows that run on autopilot. The platform's standout feature is its drag-and-drop Scenario builder, which turns complex automation logic into a visual flowchart. You can chain together triggers, actions, routers, and filters to build everything from simple "if this, then that" tasks to multi-branch enterprise workflows. Need to go deeper? Make supports custom JavaScript and Python code execution for those moments when pre-built modules don't quite cut it. Where Make really shines is its AI ecosystem. With 350+ AI app integrations and its own AI Toolkit, you can build automations that generate content, extract structured data, analyze sentiment, or even deploy autonomous AI agents (currently in beta). The AI Content Extractor pulls structured information from any text or document, while the AI Web Search feature brings live internet data into your workflows. Under the hood, Make runs on a credit-based system—every module action consumes one credit. The free tier gives you 1,000 credits monthly, which is enough to test and run basic automations. Paid plans start at $12/month for Core, scaling up to custom Enterprise pricing with dedicated support. With over 400,000 organizations using the platform across 200 countries, Make has become the go-to alternative to Zapier for teams that need more flexibility, better visual design, and native AI capabilities. Whether you're a marketer automating lead capture, an IT pro orchestrating incident response, or a developer building AI agents, Make gives you the tools to automate almost anything.
How to Use Make
Getting started with Make is straightforward even if you have no coding experience. Follow these steps to create your first automation workflow, known as a Scenario, in just a few minutes.
Sign up and explore the dashboard
Create a free account at make.com using your email or Google/Apple account. Once logged in, you'll land on the dashboard where you can see your scenarios, connections, and templates. Take a moment to browse the template library for pre-built automation ideas that you can customize.
Choose your trigger app and event
Click 'Create a new scenario' to open the editor. Search for your first app (like Gmail, Slack, or Google Sheets) and select it as the trigger. A trigger is the event that starts your automation, such as receiving a new email or a new row being added to a spreadsheet. Configure the trigger by connecting your account and setting parameters.
Add actions and modules
After setting your trigger, click the '+' node to add an action module. Choose another app and select what action you want to perform, like sending a Slack message or creating a Google Doc. You can chain multiple actions together by adding more modules, each one using data from the previous step.
Configure filters and routing logic
To make your workflow smarter, add routers and filters between modules. Routers create branching paths so different actions happen based on conditions you define. Filters let you pass data through only when specific criteria are met, giving you precise control over how your automation behaves in different scenarios.
Test, activate, and monitor your scenario
Use the 'Run once' button to test your workflow with real data. The visual map will show you each step's execution status, making it easy to spot errors. Once everything works correctly, toggle the activation switch to turn on your scenario. Use the dashboard to monitor runs, check logs, and track credit usage over time.
Make Core Features
Make Use Cases
- 1Automate lead enrichment and CRM sync workflows to ensure your sales team always has fresh, accurate data. Make can connect your website forms, LinkedIn, and CRM to automatically capture and update leads without manual entry, saving hours of data entry each week.
- 2Build AI-powered content generation pipelines that create, edit, and publish posts across your marketing channels. Combine ChatGPT, Canva, and social media platforms to automate your entire content calendar from ideation to publication with minimal human oversight.
- 3Streamline IT incident response by automating ticket routing, alerts, and resolution workflows. Connect monitoring tools like PagerDuty, ticketing systems like Jira, and communication platforms like Slack to triage and respond to incidents in real-time.
- 4Create omnichannel customer support automations that triage tickets, generate contextual responses, and sync data across platforms. Integrate your help desk, live chat tools, and CRM to deliver consistent and fast customer experiences at scale.
- 5Deploy autonomous AI agents that research, analyze, and act on web data in real-time. Use Make's AI agents to monitor competitor pricing, track market trends, scrape product reviews, and generate strategic reports automatically.
Pros and Cons of Make
Pros
- Massive integration library with over 3,000 apps and 350+ AI tools, making it one of the most versatile automation platforms available for connecting virtually any tool in your tech stack.
- Visual low-code interface that scales from simple automations to complex custom logic with JavaScript and Python support, satisfying both beginners and power users alike.
- Generous free tier with 1,000 monthly credits and no time limit, ideal for testing workflows and running small-scale automations without any financial commitment.
- AI-first roadmap with native features like AI Agents, AI Toolkit, and AI Content Extractor keeps the platform ahead of competitors in the AI automation space.
✕ Cons
- Credit-based pricing can be confusing and expensive for high-volume users, with costs scaling quickly as complex workflows consume more credits per execution.
- Some AI features remain in beta, which may lead to occasional instability or incomplete functionality for production-critical business processes.
- Steep learning curve for building complex multi-step workflows with conditional logic and error handling, requiring significant time investment to master advanced scenarios.
Make vs Top Alternatives
| Feature | Zapier | n8n | Workato |
|---|---|---|---|
| Visual Workflow Builder | Drag-and-drop builder with multi-step Zaps | Node-based visual builder, self-hosted or cloud | Visual recipe builder with enterprise focus |
| AI Agent Capabilities | Zapier Central AI (beta) with limited agent capabilities | AI agent nodes with LangChain integration | Limited native AI agent features |
| Number of Integrations | 6,000+ app integrations | 400+ integrations | 1,200+ pre-built connectors |
| Starting Price | Free tier available, paid plans from $19.99/mo | Free (self-hosted), cloud from $20/mo | Custom pricing, typically from $10K/year |
Make Pricing
Free
- Visual workflow builder
- 3,000+ app integrations
- Routers and filters
- 15-minute minimum interval
- 1,000 monthly credits
Core
- Unlimited active scenarios
- Minute-level scheduling
- Higher data limits
- API access
- 10,000 monthly credits
Pro
- All Core features
- Priority scenario execution
- Custom variables
- Full-text log search
- 10,000 monthly credits
Teams
- All Pro features
- Team roles and permissions
- Scenario templates library
- Shared connections and libraries
- 10,000 monthly credits
Enterprise
- All Teams features
- Custom functions
- Enterprise integrations
- 24/7 support
- Overage protection
- Advanced security and compliance
Make FAQ
What is Make and how does it work?+
Is Make free to use?+
How does Make's credit system work?+
What's the difference between Make and Zapier?+
Can Make integrate with AI models like ChatGPT?+
Is Make secure for enterprise use?+
What happened to Integromat?+
Make Review — Editor's Score
Who Should Use Make?
Make is ideal for marketing teams, IT operations professionals, and business analysts who need to automate multi-step workflows across dozens of apps. It's also a great fit for AI enthusiasts and developers who want to experiment with building autonomous agents. The free tier makes it accessible for freelancers and small teams, while enterprise-grade features scale well for large organizations.
Make has evolved into one of the most versatile automation platforms on the market, especially for teams that need AI-native workflows. Its visual builder is genuinely intuitive, the integration library is massive, and the new AI agent features point to an exciting future. While the credit-based pricing can get tricky at scale and some AI features are still maturing, Make delivers exceptional value for anyone wanting to automate complex business processes without writing code.
- Visual drag-and-drop workflow builder that's both powerful and intuitive
- 3,000+ app integrations including 350+ dedicated AI tools
- Native AI Agents (beta) for autonomous task execution
- Generous free tier with permanent access to core features
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📺 Make Tutorials & Introduction
Make.com AI Agents for Beginners: 10 Minute Tutorial - YouTube
Make.com Tutorial for Beginners 2026 (Full Guide) - YouTube
Getting Started with AI Automation: Your easy start with Make AI Tools
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